Launch of Icon ROLLS-ROYCE 103EX

 

“Take the best that exists and make it better. When it does not exist, design it.”

                                                                             -Sir Henry Royce

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Future in the making

Looking towards the next 100 years, each and every Rolls-Royce will be a unique work of art. Shape, size and silhouette – you will be able to craft your vision entirely from the wheels up.

Rolls-Royce 103EX is our first ever vision vehicle, and embodies just one of the endless possibilities that awaits. A personalised icon for the future, providing a sanctuary of calm in an ever-faster world. The pinnacle of effortless autonomous travel, gliding silently through the cities of tomorrow. This is our VISION NEXT 100.

Grand arrival

In a future where transport is commoditised – void of beauty, space and form – Rolls-Royce will stand apart. A beacon of luxury that’s distinctly modern, and yet glows with a timeless glamour.

Each Rolls-Royce will be designed less like a car, and more like an individual sculpture made from one seamless surface. Fluid curves sing with warmth, romance and opulence. This is a presence that proudly announces its arrival, and lights your entrance with a personal red carpet.

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A beautiful mind

It’s no secret that the future belongs to self-aware, autonomous vehicles. But for the first time, Rolls-Royce will give artificial intelligence a name, a soul and a purpose. Her name is Eleanor.

For over a century, the Spirit of Ecstasy has silently graced every Rolls-Royce.Now, she has a voice. Her vital spark lives within the very fabric of your vehicle: driving you, guiding you, discovering the world with you. Eleanor intuitively complements your personality, becoming a true companion.

Are you ready? Follow Eleanor on a virtual 360° journey aroundRolls-Royce 103EX, and experience the feeling of effortless travel.

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